One of the greatest lessons I have learned in my career is the value of reflection. The idea being to take time to stop and look back to gain wisdom and understanding in order to move forward.
As I complete my fifth year as a real estate broker, I have entered this process for the purpose of fine tuning my brand with the help of The Hello Company
. There is nothing like a little soul searching that comes from the process of talking about who you are, what you do, and why you do it to revitalize your sense of purpose and reinforce your direction.
While I am thrilled to finish a banner year of sales, I am equally excited to launch an entirely new marketing campaign complete with a new tagline, logo and marketing focus. I also appreciate the fact that Compass encourages it’s brokers to set themselves apart with their own brand.
One of the challenging yet amusing aspects of our process was coming up with a new tagline. After spewing out several dogs, we came up with “finding the luxury of home” which we all loved. I believe this sums up the market and clientele that I serve. Ultimately Aspen is a place that people hope to call home, whether full-time or part-time and I love being part of their process of finding that home.
My goal continues to be the same; offer great service, expertise and value. Hopefully, now, my brand messaging is on par with my work ethic!
I promise to keep my headshot current, even as I get older.