In order to obtain a real estate license in Colorado, a potential broker must successfully complete 165 hours of education.
In order to obtain a real estate license in Colorado, a potential broker must successfully complete 165 hours of education in order to take the exam. The exam is quite rigorous and passing on the first try is no small feat.
One of the areas of study covers truth in advertising and stresses factual statements and taking care of word choice as to not be misleading or discriminatory.
As a result, I tend to read real estate ads with a skeptical eye and often find humor in my desire to re-write the ad so that is completely honest.
For example:
Warm cozy space
Open floor plan
Great light
Re-worked electrical
Flexible spaces
Development opportunity
Steps from the gondola
How about truth:
A real dump
Can’t give it away
You will want the view because the inside is so ugly
Fire trap
No privacy
Warm up the bulldozer
Call a Taxi
I understand marketing. I value honesty. Let’s use them both.
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Blake brings an unusual and compelling mix of expertise and character strengths to Aspen real estate to benefit you and your search for the perfect residential or commercial property.
