I was recently approached by the Publisher of Snow Magazine
about a photo-shoot using two of my luxury listings
. Barbara had planned an editorial representing the Alpine Luxury Lifestyle and felt my listings were the perfect complement to her vision.
Models from the likes of Vogue Magazine along with top notch photographers, stylists, hairstylists, makeup artists were flown in to showcase brands like Versace, Fendi, Van Clef & Arpels, Buccellati and Tesla. I presented the opportunity to my clients, both of whom are high profile businessmen with the promise of anonymity. I was able to convince them that this exposure reaches our target market and is priceless exposure for their homes.
I believe my role as their broker is to find creative and powerful ways to reach the right buyers and with these listings being above $10mm ($12.9mm and 19.9mm), it becomes even more important. After 14 hours of shooting, Barbara and team seemed extremely pleased with their shots. I found life behind the camera to be as fascinating as the glamorous life in front of it.