Luxury Defined

I had the opportunity to join the Compass Luxury Division in Houston this month for two days of networking and discussing the true meaning of luxury as it relates to real estate. We enjoyed multiple panel discussions from leaders of various businesses operating in the luxury space which offered a fascinating insight into the habits, desires and mindsets of the luxury buyer. While understanding our clientele is certainly tantamount to success, reaching them is an art form. Hugo Cortez Founder LeadGenLab shared fascinating insight into how to leverage technology to engage the right buyers.